Dress to Impress

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Often times we have landlords approach us at property meetings for some advice on how to get the best rent as well as reducing their void periods. One of the key things we immediately look at is their (or their agent’s) property advertisements. 

The adverts for your property are the digital showroom for your property. More than that, it is a vision on what their lifestyle could be like for the coming months or years ahead. Therefore, its important to look at your adverts from the perspective of a tenant. A tenant that is not just looking for a property change, but a lifestyle change.

To do this, a landlord must ensure their property is physically desirable to their target market and that desire is being translated in their advertisements. 

For an example, below are some images from a standard London property. 


Now these photos are not terrible… but do they get you excited? Do they give you a glimpse of the lifestyle that awaits? Perhaps not.

We recommend to our clients to dress their properties. This has many benefits including:

  • Creating a wow factor against competition

  • Can enable a higher rent to be charged

  • Bringing more prospects to your door

  • Enabling more property offers, so you get to cherry pick the tenants you want.


Here is the same advert but dressed and photographed by our professional photographer.


We recommend professional photographers as they capture the best angles for space and make the property look more upmarket compared to your ‘joe bloggs’ landlord.

Prime Living are one of the few agents in London to offer a dressing service along with professional photography to landlord clients. If you have any more queries on the above, please get in touch!